// ABOUT US
About US
We specialize in tailored strategies using niche creators to help your brand stand out.
Digital Marketing Agency
32 July, 2025
7:56PM
//01 - FOUNDING
Founding Story
WOLF stands for World of Learning Finance. When Gav Blaxberg, the CEO, went through the 2008 housing crisis, his family lost everything—and he saw firsthand the ruin that can come with financial failures, both in the markets and personally. After that, WOLF Financial was founded with a focus on financial literacy for retail traders, investors, and a younger generation striving for financial independence.
Created to bridge the financial literacy gap for younger audiences. As networks like CNBC and Fox Business saw their viewership age, WOLF—World of Learning Finance—emerged to serve the rising generation of investors aged 20–35. With the retail investing boom and a growing move away from traditional financial advisors, WOLF delivers accessible, engaging content tailored to the needs of modern, self-directed investors.
//02 - MISSION
Mission & Vision
//03 - VALUE
Integrity. Then Everything Else.
Four guiding principles shape our work at WOLF Financial. They’ve helped us maintain a client retention rate of over 95%—because we measure success beyond the close.
01
Integrity
While we’re grateful for the many businesses that want to collaborate, we’re selective—only working with companies where we know we can make a meaningful impact.
02
Data
Old-school media gives you a slot and steps back. We really stay accountable, tracking every comment, like, click and focus on driving results.
03
Aligned Incentives
Misaligned goals lead to mismatched outcomes. Our goal is to build strategies where your metrics and ours move in lockstep.
04
North Star
We kick off every partnership by asking one thing: what’s the single metric that matters most? Once defined, it becomes our North Star—everything we do points toward that goal.
//04 - OUR TEAM
Meet Our Team
People who have joined and done content with us.
Gav Blaxberg
Founder / CEO
Gav is a high-pressure entrepreneur with a traditional finance background, previously at Goldman Sachs and ultimately founding WOLF Financial, a media empire built around accessible finance content for the next generation of investors.
Charles Menke
Chief Operating Officer
Charles specializes in scaling and operational excellence, overseeing the systems and infrastructure that power growth across the WOLF ecosystem. As COO, he focuses on building efficient processes, optimizing team execution, and turning strategy into repeatable, scalable outcomes.
Samuel Grisanzio
Chief Marketing Officer
Samuel’s expertise lies in data-driven marketing across creators and social media platforms. While many companies struggle to generate meaningful results on social, he focuses on analytics-backed strategies and performance-oriented campaigns.
WOLF Financial
The old world’s gone. Social media owns attention — and we’ll help you own social.
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