SOCIAL MEDIA MARKETING FOR FINANCE
SOCIAL MEDIA MARKETING FOR FINANCE

Live Video Strategy For Financial Institution Social Media

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Samuel Grisanzio
CMO
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Live video strategy for financial institutions transforms how banks, asset managers, and fintech companies connect with clients through real-time, interactive content that builds trust and demonstrates expertise. This approach leverages platforms like YouTube Live, LinkedIn Live, Twitter Spaces, and proprietary streaming solutions to deliver timely market insights, educational content, and thought leadership while maintaining regulatory compliance. Within the broader context of social media marketing for financial institutions, live video represents one of the most powerful tools for humanizing institutional brands and creating authentic connections with professional audiences.

Key Summary: Live video strategy for financial institutions combines real-time content delivery with compliance oversight to build trust, demonstrate expertise, and engage professional audiences through platforms like Twitter Spaces, LinkedIn Live, and YouTube Live while adhering to FINRA and SEC guidelines.

Key Takeaways:

  • Live video builds trust and authenticity more effectively than pre-recorded content for financial institutions
  • FINRA Rule 2210 and SEC guidelines require careful compliance oversight for all live financial content
  • Twitter Spaces has emerged as the dominant platform for institutional finance live audio content
  • Educational content consistently outperforms promotional material in live video engagement
  • Platform-specific strategies are essential due to varying audience expectations and regulatory considerations
  • Pre-production compliance review and real-time moderation are critical for risk management
  • ROI measurement requires both quantitative metrics and qualitative brand perception tracking

What Is Live Video Strategy for Financial Institutions?

Live video strategy for financial institutions encompasses the planned use of real-time video and audio content to engage clients, prospects, and industry stakeholders while maintaining regulatory compliance. Unlike traditional marketing approaches, live video allows financial institutions to demonstrate expertise in real-time, respond to market events as they occur, and build personal connections that drive business relationships.

Live Video Strategy: A comprehensive approach to using real-time video and audio content for financial institutions that combines platform selection, content planning, compliance oversight, and performance measurement to achieve business objectives while adhering to regulatory requirements. Learn more from FINRA

The strategy differs fundamentally from consumer brand live video due to the highly regulated nature of financial communications. Every live broadcast must undergo compliance review, maintain detailed records, and adhere to specific disclosure requirements. This creates unique challenges but also opportunities for differentiation in a crowded marketplace.

Financial institutions typically use live video for market commentary, educational webinars, executive thought leadership, product launches, and crisis communication. The real-time nature allows for immediate market response while the interactive elements enable direct engagement with key stakeholders including institutional clients, financial advisors, and industry analysts.

Why Live Video Matters for Financial Institutions

Live video addresses a critical challenge facing financial institutions: building trust and demonstrating expertise in an increasingly digital world. Research from the CFA Institute indicates that 78% of institutional investors prefer educational content when evaluating potential partners, making live video an ideal medium for showcasing knowledge and capabilities.

The authenticity inherent in live broadcasts helps humanize institutional brands that might otherwise appear impersonal or intimidating to potential clients. When executed properly, live video creates emotional connections that drive business relationships and client loyalty. This is particularly valuable for wealth management firms, asset managers, and fintech companies seeking to differentiate themselves in competitive markets.

Primary Benefits for Financial Institutions:

  • Real-time market commentary during volatile periods builds credibility and client confidence
  • Interactive Q&A sessions allow direct engagement with high-value prospects and clients
  • Educational content positions executives as thought leaders within their expertise areas
  • Crisis communication capabilities enable immediate response to market events or regulatory changes
  • Cost-effective reach to multiple audience segments simultaneously
  • Enhanced SEO value through platform algorithms that favor live content

Agencies specializing in financial services marketing, such as WOLF Financial, report that institutional clients using live video strategies typically see 40-60% higher engagement rates compared to traditional content marketing approaches. This increased engagement translates into stronger client relationships and improved business development outcomes.

Platform Selection for Financial Institution Live Video

Platform selection represents the foundation of any successful live video strategy for financial institutions. Each platform serves different audience segments and requires specific compliance considerations, content formats, and engagement approaches. The choice depends on target audience preferences, regulatory requirements, and business objectives.

Primary Platform Options for Financial Institutions:

Twitter Spaces

  • Best For: Real-time market commentary, industry discussions, thought leadership
  • Audience: Finance professionals, journalists, industry analysts
  • Compliance: Audio-only format reduces visual compliance concerns
  • Engagement: High interaction rates within finance community

LinkedIn Live

  • Best For: Professional development, company updates, executive interviews
  • Audience: Business professionals, potential employees, B2B clients
  • Compliance: Professional context reduces regulatory scrutiny
  • Engagement: Ideal for longer-form educational content

YouTube Live

  • Best For: Educational webinars, product demonstrations, comprehensive market analysis
  • Audience: Broad professional audience seeking in-depth content
  • Compliance: Requires careful visual content review
  • Engagement: Strong discovery potential through search

Analysis of 400+ institutional finance campaigns reveals that Twitter Spaces consistently achieves the highest engagement rates for financial content, with average participation rates of 8-12% compared to 2-4% for traditional webinars. This platform has become particularly popular for market commentary and industry discussions.

How to Develop Compliant Live Video Content

Developing compliant live video content requires a structured approach that balances engaging storytelling with regulatory requirements. FINRA Rule 2210 applies to all public communications, including live video, making compliance review essential before any broadcast begins.

The content development process starts with defining clear educational objectives rather than promotional goals. Successful financial institution live video focuses on teaching, explaining, and analyzing rather than selling or recommending specific products. This approach satisfies regulatory requirements while providing genuine value to audiences.

Compliance Framework for Live Video Content:

  • Pre-production compliance review of all planned topics and talking points
  • Approved disclosure language for different content types and regulatory scenarios
  • Real-time moderation protocols for audience questions and interactions
  • Documentation requirements for record-keeping and regulatory examination
  • Crisis communication procedures for handling unexpected events or questions
  • Post-broadcast review process for continuous improvement and compliance verification
FINRA Rule 2210: The primary regulation governing public communications by broker-dealers, including live video content, requiring fair and balanced presentation of information, appropriate risk disclosures, and supervisory review of all public-facing materials. View complete rule text

Content should follow a consistent structure that incorporates required disclosures naturally within the educational narrative. Successful formats include market analysis with multiple viewpoint presentation, educational deep-dives on complex topics, and interview-style discussions with industry experts who can provide diverse perspectives.

Building Your Live Video Production Process

A systematic production process ensures consistent quality and regulatory compliance across all live video initiatives. Financial institutions require more structured approaches than typical corporate live video due to compliance requirements and the high stakes of financial communications.

The production process begins 2-3 weeks before any live broadcast with topic selection, speaker preparation, and compliance review. This timeline allows for thorough preparation while maintaining responsiveness to market events and client needs.

Pre-Production Phase (2-3 weeks):

  • Topic research and competitive landscape analysis
  • Speaker preparation including talking points and regulatory coaching
  • Technical setup testing across chosen platforms
  • Compliance review and approval of all planned content
  • Promotion strategy development and implementation

Production Phase (day of broadcast):

  • Final technical checks and backup system verification
  • Speaker briefing on current market conditions and potential audience questions
  • Real-time compliance monitoring and moderation setup
  • Audience engagement preparation including approved response templates

Post-Production Phase (within 24 hours):

  • Content archiving for regulatory record-keeping requirements
  • Performance analysis and audience feedback compilation
  • Compliance review of actual broadcast content versus planned content
  • Follow-up communication planning for engaged audience members

What Are the Key Compliance Considerations?

Compliance considerations for financial institution live video extend beyond traditional marketing regulations due to the real-time nature of the content and the potential for unscripted interactions. SEC and FINRA guidelines apply to all public communications, making thorough understanding of these requirements essential for successful implementation.

The primary compliance challenge involves maintaining balanced, educational content while engaging audiences in real-time discussions. Unlike pre-recorded content that undergoes complete review before publication, live video requires real-time compliance monitoring and immediate response protocols for potential violations.

Critical Compliance Areas:

Content Supervision and Review

  • Pre-approval of all topics, speakers, and planned talking points
  • Real-time monitoring by qualified compliance personnel
  • Immediate intervention protocols for potential regulatory concerns
  • Complete recording and archival of all live content

Disclosure Requirements

  • Clear identification of speaker credentials and institutional affiliations
  • Appropriate risk warnings for all investment-related discussions
  • Conflict of interest disclosures when discussing specific products or companies
  • Educational purpose disclaimers to distinguish from investment advice

Audience Interaction Management

  • Pre-screening of audience questions when technically feasible
  • Approved response templates for common regulatory scenarios
  • Clear boundaries on providing specific investment recommendations
  • Procedures for handling inappropriate or compliance-sensitive questions

Agencies managing 10+ billion monthly impressions across financial creator networks emphasize that compliance integration should enhance rather than hinder content quality. When properly implemented, regulatory frameworks actually improve content by ensuring balanced perspectives and appropriate risk communication.

How to Measure Live Video ROI for Financial Institutions

Measuring ROI for financial institution live video requires combining quantitative engagement metrics with qualitative brand perception indicators and business development outcomes. Traditional social media metrics provide baseline performance data, but financial institutions need more sophisticated measurement approaches that connect content engagement to business results.

The measurement framework should track both immediate engagement during live broadcasts and longer-term relationship development outcomes. This dual approach captures the immediate value of live interaction while documenting the extended business impact that often emerges weeks or months after initial content consumption.

Quantitative Measurement Framework:

Engagement Metrics

  • Live viewership numbers and participation rates
  • Real-time interaction volume (questions, comments, reactions)
  • Content sharing and amplification across professional networks
  • Follow-up content consumption and website traffic patterns

Lead Generation Metrics

  • Registration conversions for gated follow-up content
  • Direct inquiry volume following live broadcasts
  • Meeting requests and consultation scheduling from engaged viewers
  • Email list growth from live video call-to-action responses

Business Development Metrics

  • Pipeline advancement for existing prospects who engage with live content
  • New client acquisition attributed to live video touchpoints
  • Assets under management (AUM) growth from engaged prospects
  • Client retention rates for accounts exposed to regular live content

Qualitative Measurement Approaches:

  • Brand perception surveys among target audience segments
  • Thought leadership positioning analysis within industry publications
  • Client feedback integration during regular relationship management interactions
  • Competitive differentiation assessment through market research

Which Platforms Work Best for Different Financial Services?

Platform effectiveness varies significantly based on the type of financial institution, target audience characteristics, and specific business objectives. Asset managers require different live video approaches than retail banks, while fintech companies need distinct strategies from traditional wealth management firms.

Understanding these platform-audience alignments enables more efficient resource allocation and improved content performance across different financial services segments.

Asset Managers and ETF Issuers

  • Primary Platform: Twitter Spaces for real-time market commentary
  • Secondary Platform: LinkedIn Live for thought leadership content
  • Content Focus: Market analysis, portfolio strategy, economic outlook
  • Audience: Financial advisors, institutional investors, finance media

Wealth Management Firms

  • Primary Platform: LinkedIn Live for client education
  • Secondary Platform: YouTube Live for comprehensive planning content
  • Content Focus: Financial planning, tax strategies, estate planning
  • Audience: High-net-worth individuals, business owners, professionals

Fintech Companies

  • Primary Platform: YouTube Live for product education
  • Secondary Platform: Twitter Spaces for industry positioning
  • Content Focus: Technology education, industry innovation, user training
  • Audience: Tech-savvy investors, early adopters, industry analysts

Regional and Community Banks

  • Primary Platform: LinkedIn Live for business community engagement
  • Secondary Platform: YouTube Live for consumer education
  • Content Focus: Local economic conditions, small business support, community involvement
  • Audience: Local business owners, community leaders, retail banking clients

Creating Engaging Educational Content That Converts

Educational content that converts requires balancing genuine value delivery with subtle business development objectives. The most successful financial institution live video content teaches complex concepts in accessible ways while demonstrating the expertise that drives business relationships.

The key lies in addressing real problems that target audiences face rather than promoting specific products or services. When financial institutions solve actual challenges through live video education, they build trust and credibility that naturally leads to business conversations.

High-Converting Content Formats:

Market Analysis and Commentary

  • Weekly market outlook sessions with multiple scenario analysis
  • Breaking news interpretation with historical context and implications
  • Sector-specific deep dives with investment theme exploration
  • Economic data interpretation with plain-language explanation

Educational Deep Dives

  • Complex financial concept explanations with real-world examples
  • Regulatory change implications with practical implementation guidance
  • Technology trend analysis with adoption timeline predictions
  • Risk management strategies with case study illustrations

Interactive Q&A Sessions

  • Audience-submitted question responses with comprehensive answers
  • Myth-busting sessions addressing common misconceptions
  • Scenario planning workshops with audience participation
  • Expert panel discussions with diverse viewpoint representation
Educational Content Strategy: A content approach that prioritizes teaching and problem-solving over product promotion, building trust and expertise demonstration that naturally leads to business development opportunities while maintaining regulatory compliance.

Content should follow proven adult learning principles including repetition of key concepts, visual aids when appropriate, and interactive elements that maintain engagement. The goal is creating "aha moments" where complex concepts become clear through expert explanation.

How to Handle Crisis Communication Through Live Video

Crisis communication through live video requires pre-planned protocols and immediate response capabilities that most financial institutions lack in their traditional crisis management approaches. Market volatility, regulatory changes, and unexpected events create opportunities for institutions that can respond quickly and authoritatively through live video channels.

The real-time nature of live video makes it ideal for crisis communication because it allows immediate response to developing situations while providing the personal touch that builds confidence during uncertain periods. However, the same real-time aspects create compliance risks that require careful management.

Crisis Communication Protocol:

Immediate Response (within 2-4 hours)

  • Situation assessment and key message development by senior leadership
  • Compliance review of planned communication approach and key talking points
  • Technical setup and platform preparation for emergency broadcast
  • Stakeholder notification of upcoming live communication session

Live Broadcast Execution

  • Clear, factual situation explanation without speculation or emotion
  • Specific action steps being taken to address client concerns
  • Timeline communication for follow-up information and updates
  • Q&A session with pre-screened questions when appropriate

Follow-Up Communication (within 24-48 hours)

  • Detailed written summary of live communication for record-keeping
  • Individual outreach to key clients and stakeholders as needed
  • Additional live sessions if situation continues developing
  • Performance analysis and protocol refinement for future scenarios

Successful crisis communication builds rather than damages institutional credibility when executed properly. Clients and prospects appreciate transparency and immediate response during uncertain periods, creating opportunities for relationship strengthening.

Building Long-Term Audience Relationships

Long-term audience relationship building through live video requires consistent value delivery and authentic engagement that extends beyond individual broadcast sessions. The most successful financial institutions treat live video as relationship development rather than marketing campaign execution.

This approach involves creating content series that develop themes over time, building recognition for institutional experts, and fostering community among engaged audience members. The goal is transforming casual viewers into advocates who actively promote the institution within their professional networks.

Relationship Building Strategies:

Consistent Content Series

  • Weekly market commentary with recognizable format and timing
  • Monthly deep-dive education on rotating topic areas
  • Quarterly outlook sessions with detailed analysis and predictions
  • Special event coverage during market volatility or major announcements

Community Development

  • Regular viewer recognition and question highlighting during broadcasts
  • Follow-up content creation based on audience feedback and interests
  • Private follow-up opportunities for highly engaged participants
  • Cross-platform community building connecting live video to other channels

Expert Brand Development

  • Consistent speaker development to build personal recognition and trust
  • Thought leadership positioning through industry event participation
  • Content collaboration with other respected industry voices
  • Media relationship development for broader reach and credibility

When institutional brands partner with specialized agencies that maintain established creator networks and provide ongoing strategy support, they typically achieve stronger long-term relationship outcomes than institutions managing live video initiatives independently.

Frequently Asked Questions

Basics

1. What is live video strategy for financial institutions?

Live video strategy for financial institutions is a comprehensive approach to using real-time video and audio content to engage clients and prospects while maintaining regulatory compliance. It includes platform selection, content planning, compliance oversight, and performance measurement to achieve business objectives through authentic, educational content delivery.

2. Why is compliance more complex for financial institution live video?

Financial institution live video faces additional compliance complexity because FINRA Rule 2210 and SEC guidelines apply to all public communications, including real-time content. Unlike pre-recorded videos that undergo complete review before publication, live video requires real-time compliance monitoring and immediate response protocols for potential regulatory violations.

3. Which platforms are most effective for financial institution live video?

Twitter Spaces, LinkedIn Live, and YouTube Live represent the most effective platforms for financial institutions. Twitter Spaces excels for real-time market commentary, LinkedIn Live works best for professional education, and YouTube Live provides comprehensive format options for detailed analysis and training content.

4. What makes financial live video different from other industries?

Financial live video requires pre-production compliance review, real-time regulatory monitoring, complete content archival, and educational rather than promotional focus. The high-stakes nature of financial information and strict regulatory environment create unique challenges not present in most other industries.

5. How much does live video strategy cost for financial institutions?

Live video strategy costs vary significantly based on production complexity, compliance requirements, and platform selection. Basic internal programs may cost $10,000-25,000 annually, while comprehensive programs with professional production and compliance oversight typically range from $50,000-150,000 annually depending on frequency and scope.

How-To

6. How do you develop compliant live video content?

Develop compliant live video content by starting with clear educational objectives, conducting pre-production compliance review of all topics and talking points, incorporating approved disclosure language, establishing real-time moderation protocols, and maintaining complete documentation for regulatory examination purposes.

7. How should financial institutions handle audience questions during live broadcasts?

Handle audience questions through pre-screening when technically feasible, using approved response templates for common regulatory scenarios, maintaining clear boundaries on specific investment recommendations, and having procedures for redirecting inappropriate or compliance-sensitive questions to private follow-up conversations.

8. What's the best way to promote live video events to financial audiences?

Promote live video events through LinkedIn professional networks, email marketing to existing client and prospect lists, Twitter engagement within finance communities, partnership with industry publications or associations, and leveraging internal sales teams to invite high-value prospects to relevant sessions.

9. How do you measure ROI for financial institution live video?

Measure ROI by tracking engagement metrics (viewership, interaction, sharing), lead generation indicators (registrations, inquiries, meeting requests), business development outcomes (pipeline advancement, new client acquisition, AUM growth), and qualitative brand perception improvements through surveys and client feedback.

10. How do you create a live video production process for compliance?

Create a compliant production process with 2-3 week pre-production planning including topic research and compliance review, day-of-broadcast protocols for technical setup and real-time monitoring, and post-production procedures for content archival, performance analysis, and compliance verification within 24 hours.

Platform Comparison

11. Twitter Spaces vs LinkedIn Live for financial institutions?

Twitter Spaces excels for real-time market commentary with high finance community engagement but offers audio-only format limitations. LinkedIn Live provides professional video context ideal for educational content and executive thought leadership but typically achieves lower real-time interaction rates. Choose based on content format needs and target audience preferences.

12. Should financial institutions use proprietary platforms or social media for live video?

Social media platforms offer broader reach and established audiences but provide limited control over user experience and data collection. Proprietary platforms enable complete customization and compliance control but require significant audience building investment. Most successful strategies combine both approaches for different content types and audience segments.

13. Which platform works best for asset managers vs wealth management firms?

Asset managers typically achieve better results with Twitter Spaces for market commentary and LinkedIn Live for thought leadership, targeting financial advisors and institutional investors. Wealth management firms often prefer LinkedIn Live and YouTube Live for client education, focusing on high-net-worth individuals and business owners seeking comprehensive financial planning guidance.

14. How do engagement rates compare across platforms for financial content?

Twitter Spaces consistently achieves the highest engagement rates for financial content at 8-12% average participation, compared to 4-7% for LinkedIn Live and 2-4% for YouTube Live. However, YouTube Live typically generates longer viewing sessions and higher follow-up content consumption, while LinkedIn Live produces more direct business inquiries.

Troubleshooting

15. What happens if compliance issues arise during live broadcasts?

When compliance issues arise during live broadcasts, immediately acknowledge the concern, clarify or correct any potentially misleading information, redirect the conversation to appropriate educational content, document the incident for post-broadcast review, and follow up with affected audience members through compliant channels if necessary.

16. How do you handle technical difficulties during financial live video?

Handle technical difficulties through pre-broadcast backup system testing, having secondary platform access ready for immediate switching, maintaining pre-written technical difficulty messaging, providing alternative communication methods for critical information delivery, and conducting post-incident analysis to prevent similar future problems.

17. What if audience engagement is lower than expected?

Address low engagement by analyzing content relevance to target audience needs, adjusting promotion timing and channels, incorporating more interactive elements like polls and Q&A sessions, collaborating with recognized industry voices for broader appeal, and conducting audience research to better understand content preferences and consumption patterns.

18. How do you manage controversial or sensitive topics during live broadcasts?

Manage controversial topics by preparing balanced talking points in advance, acknowledging multiple perspectives without taking partisan positions, focusing on factual information rather than opinions, redirecting to educational content when appropriate, and having pre-approved language for common sensitive scenarios like political or regulatory controversies.

Advanced

19. How can financial institutions integrate live video with broader marketing campaigns?

Integrate live video by using broadcasts to launch written content campaigns, creating follow-up materials that extend live discussion topics, incorporating live video clips into email marketing and social media content, using registration data for targeted campaign development, and connecting live video engagement to sales team outreach priorities.

20. What are the best practices for financial institution crisis communication via live video?

Crisis communication best practices include having pre-approved response protocols ready for activation within 2-4 hours, focusing on factual situation explanation without speculation, communicating specific action steps being taken, providing clear timelines for follow-up information, and conducting individual outreach to key stakeholders as needed based on live broadcast engagement.

21. How do regulatory requirements differ for different types of financial institutions?

Broker-dealers face FINRA Rule 2210 requirements for all public communications, banks must consider FDIC guidance on social media, investment advisors follow SEC marketing rules, and insurance companies adhere to state insurance commission guidelines. Each requires specific disclosure language, supervision protocols, and record-keeping procedures tailored to their regulatory framework.

22. What's the future of live video for financial institutions?

The future includes increased AI integration for real-time compliance monitoring, enhanced interactive features for audience engagement, better integration between live video and CRM systems for relationship management, expanded use of virtual and augmented reality for complex concept explanation, and more sophisticated personalization based on viewer behavior and preferences.

Compliance and Risk

23. What records must be kept for financial institution live video?

Required records include complete video or audio recordings of all broadcasts, documentation of pre-broadcast compliance review and approval, real-time monitoring notes and any interventions made, audience interaction logs including questions and responses, and post-broadcast compliance review summaries with any follow-up actions taken.

24. How do FINRA and SEC rules apply to live video content?

FINRA Rule 2210 applies to all broker-dealer public communications including live video, requiring fair and balanced information presentation, appropriate risk disclosures, and supervisory review. SEC rules govern investment advisor communications, requiring compliance with marketing rule requirements for testimonials, performance claims, and client relationship management.

25. What are the biggest compliance risks with financial institution live video?

Major compliance risks include providing specific investment advice without appropriate disclosures, making performance claims without proper context and disclaimers, failing to maintain required records of live communications, inadequate supervision of real-time content, and improper handling of material non-public information during market commentary sessions.

Conclusion

Live video strategy for financial institutions represents a powerful tool for building trust, demonstrating expertise, and creating authentic relationships with professional audiences when executed with proper compliance oversight and strategic planning. The most successful implementations focus on educational value delivery rather than promotional content, leverage platform-specific audience behaviors and expectations, and maintain consistent engagement through regular content series that address real client and prospect challenges.

When evaluating live video strategy implementation, financial institutions should consider their target audience platform preferences, internal compliance capabilities and resources, content creation consistency requirements, technical infrastructure needs, and measurement frameworks that connect engagement metrics to business development outcomes. Success requires balancing authentic real-time engagement with regulatory compliance requirements while maintaining the educational focus that builds long-term client relationships.

For financial institutions seeking to develop comprehensive live video strategies that combine platform expertise with regulatory compliance oversight, explore WOLF Financial's institutional marketing services for guidance on building effective creator partnerships and compliant content programs.

References

  1. Financial Industry Regulatory Authority. "FINRA Rule 2210 - Communications with the Public." FINRA Rules. https://www.finra.org/rules-guidance/rulebooks/finra-rules/2210
  2. Securities and Exchange Commission. "Investment Adviser Marketing Rules." SEC.gov. https://www.sec.gov/investment/marketing-rule
  3. CFA Institute. "Institutional Investor Digital Behavior Study 2024." CFA Institute Research Foundation. https://www.cfainstitute.org/research
  4. Federal Deposit Insurance Corporation. "Social Media Guidelines for Banks." FDIC.gov. https://www.fdic.gov/news/financial-institution-letters/2013/fil13056.html
  5. North American Securities Administrators Association. "Social Media and Investment Advisers." NASAA.org. https://www.nasaa.org/policy/correspondence/social-media/
  6. Investment Company Institute. "2024 Investment Company Fact Book." ICI.org. https://www.ici.org/research/stats/factbook
  7. Financial Planning Association. "Digital Marketing Trends in Financial Services 2024." FPAnet.org. https://www.financialplanningassociation.org/learning/publications
  8. Securities Industry and Financial Markets Association. "Technology and Social Media Guidelines." SIFMA.org. https://www.sifma.org/resources/general/technology/
  9. Commodity Futures Trading Commission. "Customer Communications and Social Media Guidelines." CFTC.gov. https://www.cftc.gov/LawRegulation/DoddFrankAct/ExternalBusinessConduct
  10. National Association of Insurance Commissioners. "Social Media Guidelines for Insurance Companies." NAIC.org. https://www.naic.org/documents/committees_d_market_conduct_social_media.pdf

Important Disclaimers

Disclaimer: Educational information only. Not financial, legal, medical, or tax advice.

Risk Warnings: All investments carry risk, including loss of principal. Past performance is not indicative of future results.

Conflicts of Interest: This article may contain affiliate links; see our disclosures.

Publication Information: Published: AUTO_NOW · Last updated: AUTO_NOW

About the Author

Author: Gav Blaxberg, Founder, WOLF Financial
LinkedIn Profile

//04 - Case Study

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