Video Marketing Strategies For ETF Issuers: Complete Asset Manager Guide

Video marketing for ETF issuers represents a strategic approach to building brand awareness, educating financial advisors, and driving assets under management through engaging visual content. Unlike traditional marketing channels, video enables ETF providers to explain complex investment strategies, showcase thought leadership, and demonstrate market expertise in formats that resonate with both institutional and retail audiences.

Key Summary: Video marketing helps ETF issuers communicate investment strategies effectively while building trust with financial advisors and institutional clients through educational content that demonstrates market expertise and regulatory compliance.

Key Takeaways:

• Video marketing enables ETF issuers to explain complex investment strategies in digestible formats for financial advisors
• Compliance requirements under SEC and FINRA rules significantly impact video content creation and distribution
• Educational content consistently outperforms promotional material in engagement and lead generation
• Platform selection varies dramatically between retail-focused and advisor-focused campaigns
• Performance measurement requires tracking both engagement metrics and business outcomes like AUM growth
• Integration with broader ETF marketing strategies maximizes campaign effectiveness and ROI

This article explores video marketing for ETF issuers within the broader context of comprehensive ETF marketing strategy, examining how visual content can drive distribution success and AUM growth while maintaining regulatory compliance.

What Makes Video Marketing Essential for ETF Issuers?

Video marketing has become indispensable for ETF issuers because it addresses three critical challenges: complex product education, trust building with financial intermediaries, and differentiation in an increasingly crowded marketplace. ETF strategies often involve sophisticated investment approaches that require clear explanation to drive adoption.

The effectiveness stems from video's ability to combine visual elements, data visualization, and expert commentary to communicate investment thesis and market positioning. Research indicates that financial advisors retain 65% of visual information compared to 10% of text-based content when evaluating new investment products.

Exchange-Traded Fund (ETF): An investment fund that trades on stock exchanges like individual stocks while typically tracking an index, commodity, bonds, or basket of assets. ETFs combine the diversification benefits of mutual funds with the trading flexibility of individual securities. Learn more from the SEC

Key advantages of video marketing for ETF issuers include:

• Complex Strategy Communication: Visual representation of portfolio construction, risk management, and performance attribution
• Thought Leadership Positioning: Portfolio managers and strategists can share market insights and investment philosophy
• Advisor Education: Training content that helps financial advisors understand when and how to use specific ETF strategies
• Brand Differentiation: Unique positioning versus competitors through consistent visual identity and messaging
• Scalable Distribution: One piece of content can reach thousands of advisors simultaneously across multiple channels

Agencies specializing in institutional finance marketing, such as WOLF Financial, report that video campaigns typically achieve 3-8% engagement rates compared to 0.5-2% for traditional ETF marketing materials, making video a critical component of modern fund distribution strategies.

How Do Compliance Requirements Shape ETF Video Content?

Compliance requirements fundamentally shape every aspect of ETF video marketing, from initial concept development through final distribution. All video content must adhere to SEC advertising rules under the Investment Company Act of 1940 and FINRA communications standards, which mandate fair and balanced presentation of investment information.

The SEC's marketing rule, effective since May 2021, requires that all fund communications avoid misleading statements and provide appropriate context for performance claims. This means ETF video content must include specific disclaimers, risk disclosures, and balanced presentations of both opportunities and potential drawbacks.

Critical compliance considerations include:

• Performance Presentation: Any historical performance data must include appropriate time periods, benchmarks, and standardized returns
• Risk Disclosure: Clear explanation of principal risks associated with the ETF strategy and market conditions
• Forward-Looking Statements: Careful limitation of predictive content with appropriate uncertainty language
• Balanced Presentation: Equal emphasis on potential benefits and risks without overstating opportunities
• Reviewer Approval: All content must undergo compliance review before publication or distribution
• Recordkeeping Requirements: Maintenance of all video content and supporting documentation per regulatory timelines

FINRA Rule 2210: The primary regulation governing communications with the public by broker-dealers and their associated persons, requiring that all communications be fair, balanced, and not misleading while providing sufficient context for investment decisions. View the complete rule

Specialized agencies that understand financial services regulations build compliance review processes into every stage of video production, ensuring adherence to both federal securities laws and self-regulatory organization requirements while maintaining engaging content that drives business results.

What Video Content Types Work Best for ETF Marketing?

Educational content consistently outperforms promotional material in ETF video marketing, with strategy explanation videos and market commentary generating the highest engagement rates among financial advisor audiences. The most effective content types focus on building knowledge and trust rather than directly selling fund products.

Successful ETF video content typically falls into these proven categories:

Strategy Deep Dives (2-5 minutes):

• Portfolio construction methodology and security selection process
• Risk management frameworks and downside protection measures
• Historical performance analysis with appropriate benchmarking
• Ideal portfolio positioning and allocation considerations

Market Commentary (1-3 minutes):

• Weekly or monthly market updates from portfolio managers
• Sector rotation analysis and thematic investment opportunities
• Economic indicator interpretation and portfolio implications
• Volatility analysis and positioning recommendations

Advisor Education Series (3-8 minutes):

• Client conversation frameworks for specific ETF strategies
• Tax efficiency benefits and implementation considerations
• Portfolio construction case studies with real allocation examples
• Comparison frameworks versus traditional mutual funds or individual securities

Thought Leadership Interviews (5-15 minutes):

• Portfolio manager insights on investment philosophy and approach
• Industry expert discussions on regulatory changes or market developments
• Client success stories (with appropriate anonymization and compliance review)
• Academic research discussions supporting investment strategies

Analysis of 400+ institutional finance campaigns reveals that educational content generates 2.5x higher advisor engagement than product-focused promotional videos, emphasizing the importance of value-driven content strategies in ETF marketing.

Which Platforms Should ETF Issuers Prioritize?

Platform selection for ETF video marketing depends primarily on target audience composition, with financial advisor-focused campaigns requiring different distribution strategies than retail investor outreach. Professional platforms typically generate higher quality leads but require more sophisticated content approaches.

Most effective platforms break into distinct categories based on audience and content type:

Professional/Advisor-Focused Platforms:

• LinkedIn: Highest engagement for B2B financial content, particularly effective for thought leadership positioning
• Industry Conferences: Virtual and hybrid events provide direct access to qualified advisor audiences
• Advisor Platforms: Integration with platforms like Morningstar Direct, FactSet, and advisor technology systems
• Email Distribution: Direct delivery to advisor contact lists with personalized messaging

Retail-Accessible Platforms:

• YouTube: Largest reach potential with strong search functionality for investment education content
• Twitter/X: Real-time market commentary and breaking news response, particularly effective during market volatility
• Company Websites: Hosted content that supports SEO strategies and provides evergreen resource access
• Financial Media Partnerships: Content syndication through established financial news and education platforms

Comparison: LinkedIn vs YouTube for ETF Marketing

LinkedIn

• Pros: Professional audience, high advisor engagement, strong B2B targeting options
• Cons: Limited reach, higher content production costs, algorithm favors frequent posting
• Best For: Thought leadership content, advisor education, industry relationship building

YouTube

• Pros: Massive reach potential, strong search functionality, evergreen content value
• Cons: Broader audience dilution, compliance challenges with comment moderation, longer content development cycles
• Best For: Educational content, brand awareness, retail investor engagement

When evaluating platform selection, ETF issuers should prioritize channels that align with their distribution strategy and compliance capabilities while providing measurable access to qualified prospects.

How Should ETF Issuers Measure Video Marketing Success?

Measuring video marketing success for ETF issuers requires tracking both engagement metrics and business outcomes, with particular emphasis on leading indicators that predict AUM growth and advisor adoption. Effective measurement frameworks connect content performance directly to distribution goals and revenue objectives.

Comprehensive measurement should encompass multiple metric categories that provide actionable insights for content optimization and budget allocation:

Engagement Metrics:

• View completion rates (target: 60%+ for educational content under 3 minutes)
• Click-through rates to additional resources or contact forms
• Social sharing and comment engagement from financial advisor audiences
• Video replay rates and audience retention analytics

Lead Generation Metrics:

• Contact form submissions from video content pages
• Webinar registration rates from video call-to-action prompts
• Sales team meeting requests attributed to video content consumption
• Email list growth from video-driven opt-in campaigns

Business Impact Metrics:

• AUM growth correlation with video content release schedules
• New advisor relationship development attributed to video engagement
• Average deal size for prospects who consumed video content versus those who did not
• Sales cycle length reduction for video-educated prospects

Brand Awareness Metrics:

• Brand mention frequency in industry publications and social media
• Speaking opportunity requests and conference invitation increases
• Thought leadership recognition in industry awards and rankings
• Organic search traffic growth for branded and strategy-related terms

Key Performance Indicator (KPI): A measurable value that demonstrates how effectively a company is achieving key business objectives. For ETF issuers, primary KPIs typically include assets under management growth, advisor relationship development, and market share expansion within specific strategy categories.

Agencies managing 10+ billion monthly impressions across financial creator networks recommend establishing baseline measurements before campaign launch and implementing monthly performance reviews to optimize content strategy and budget allocation based on measurable business outcomes.

What Budget Considerations Should ETF Issuers Plan For?

Video marketing budgets for ETF issuers typically range from $50,000 to $500,000 annually depending on content volume, production quality requirements, and distribution scope. Effective budget allocation balances production costs with distribution investments to maximize reach and engagement among target advisor audiences.

Budget planning should account for both obvious and hidden costs that impact overall campaign effectiveness and compliance requirements:

Production Costs (40-60% of budget):

• Professional video production: $5,000-$25,000 per high-quality video depending on complexity
• Studio rental or on-site filming: $1,000-$5,000 per day
• Professional editing and post-production: $2,000-$8,000 per video
• Graphics, animation, and data visualization: $1,000-$5,000 per video
• Talent fees for external presenters or industry experts: $2,000-$10,000 per video

Compliance and Review Costs (15-25% of budget):

• Legal review for all content: $200-$500 per hour
• Compliance officer review time: Internal cost allocation
• Revision cycles and approval processes: 20-40 hours per video campaign
• Documentation and recordkeeping systems: $5,000-$15,000 annually

Distribution and Promotion (20-35% of budget):

• Paid social media advertising: $10,000-$50,000 per campaign
• LinkedIn Sponsored Content for advisor targeting: $15-$30 per click
• Email marketing platform and list management: $2,000-$8,000 annually
• Website hosting and video streaming capabilities: $3,000-$12,000 annually

Analytics and Optimization (5-15% of budget):

• Performance tracking tools and analytics platforms: $2,000-$10,000 annually
• A/B testing and content optimization: $5,000-$15,000 per quarter
• ROI measurement and attribution analysis: $3,000-$8,000 annually

Cost-effective approaches include developing internal production capabilities for routine content while outsourcing complex projects to specialized agencies that understand financial services compliance requirements and can deliver broadcast-quality results efficiently.

How Can ETF Issuers Integrate Video with Broader Marketing Strategies?

Video marketing integration amplifies effectiveness when coordinated with email campaigns, social media strategy, content marketing, and advisor outreach programs. Successful integration creates multiple touchpoints that reinforce key messages and provide various engagement opportunities for different audience preferences and consumption habits.

Strategic integration typically follows a hub-and-spoke model where video content serves as the primary educational asset with supporting materials extending reach and deepening engagement across multiple channels:

Content Repurposing Framework:

• Extract key quotes for social media posts and LinkedIn articles
• Develop blog posts that expand on video topics with additional research and data
• Create email newsletter content featuring video highlights and key takeaways
• Design infographics that visualize data and concepts presented in videos
• Produce podcast episodes that dive deeper into video topics with extended interviews

Multi-Channel Distribution Strategy:

• Email campaigns featuring video thumbnails and direct links to hosted content
• Social media teasers that drive traffic to full-length video content
• Website integration with strategic placement on key landing pages
• Sales team enablement with video content for prospect meetings and follow-up
• Conference presentations that incorporate video segments and supporting materials

Lead Nurturing Integration:

• Automated email sequences triggered by video consumption behavior
• Retargeting campaigns for partial video viewers with related content
• Progressive profiling that captures additional prospect information through video engagement
• CRM integration that tracks video consumption as lead scoring factors

For ETF issuers developing comprehensive distribution strategies, video content serves as a foundational element that supports advisor education, thought leadership positioning, and relationship building across multiple touchpoints and communication channels.

What Common Mistakes Should ETF Issuers Avoid?

The most critical mistake ETF issuers make is prioritizing promotional content over educational value, which typically results in low engagement rates and missed opportunities for trust building with financial advisor audiences. Effective video marketing requires a fundamental shift from product selling to knowledge sharing and relationship development.

Common pitfalls that undermine video marketing effectiveness include:

Content Strategy Mistakes:

• Overemphasis on fund features rather than investor benefits and outcomes
• Inconsistent messaging that conflicts with other marketing materials or sales presentations
• Poor timing that doesn't align with market conditions or advisor decision-making cycles
• Generic content that fails to differentiate from competitor offerings
• Inadequate audience research leading to misaligned content for advisor needs

Production Quality Issues:

• Poor audio quality that makes content difficult to consume during multitasking
• Overly complex graphics that distract from key messages
• Excessive length that doesn't respect busy advisor schedules
• Inconsistent branding that weakens brand recognition and professional credibility
• Technical problems that prevent smooth playback across devices and platforms

Compliance Oversights:

• Inadequate risk disclosure that creates regulatory exposure
• Performance claims without appropriate context or disclaimers
• Forward-looking statements that overpromise potential outcomes
• Insufficient reviewer approval processes that delay content publication
• Poor recordkeeping that creates audit risks and compliance gaps

Distribution and Measurement Failures:

• Platform selection that doesn't match target audience media consumption habits
• Insufficient promotion budget that limits content reach and engagement
• Lack of clear calls-to-action that fail to convert viewers into qualified leads
• Poor analytics implementation that prevents performance optimization
• Missing integration with CRM systems that breaks lead nurturing processes

Institutional brands often partner with specialized agencies like WOLF Financial that maintain compliance expertise and proven content frameworks to avoid these common pitfalls while maximizing video marketing ROI and business impact.

How Is Video Marketing for ETF Issuers Evolving?

Video marketing for ETF issuers is evolving toward more personalized, interactive, and data-driven approaches that leverage advanced analytics and targeting capabilities. Emerging trends emphasize shorter-form content, real-time market commentary, and sophisticated audience segmentation that delivers relevant content based on advisor specializations and client demographics.

Key evolution trends shaping the future of ETF video marketing include:

Technology Integration:

• AI-powered content personalization that customizes messaging based on viewer behavior and preferences
• Interactive video elements that allow viewers to select information most relevant to their practice
• Live streaming capabilities for real-time market commentary and Q&A sessions
• Virtual and augmented reality applications for immersive fund education experiences
• Advanced analytics that track engagement patterns and predict content preferences

Content Format Innovation:

• Micro-learning modules that break complex strategies into digestible segments
• Collaborative content featuring multiple industry experts and varied perspectives
• User-generated content from satisfied advisors sharing implementation experiences
• Behind-the-scenes content that humanizes portfolio management teams
• Responsive content that adapts to current market conditions and volatility levels

Distribution Channel Expansion:

• Integration with advisor technology platforms and portfolio management systems
• Podcast network partnerships that extend reach into audio-focused audiences
• Mobile-first optimization for on-the-go consumption during travel and conferences
• API integrations that embed video content directly into advisor workflows
• Cross-platform synchronization that maintains viewing progress across devices

Artificial Intelligence (AI) in Marketing: The use of machine learning algorithms and data analysis to automate marketing decisions, personalize content delivery, and optimize campaign performance based on user behavior patterns and engagement metrics.

These evolutionary trends require ETF issuers to maintain flexible technology infrastructure and content strategies that can adapt to changing advisor preferences while maintaining regulatory compliance and business development effectiveness.

Frequently Asked Questions

Basics

1. What makes video marketing different for ETF issuers compared to other financial products?

ETF video marketing requires explaining complex investment strategies, index methodologies, and portfolio construction approaches that differ significantly from traditional mutual funds or individual securities. Content must address both the underlying investment thesis and the structural advantages of the ETF vehicle, including tax efficiency, liquidity, and transparency features that appeal to both advisors and end investors.

2. How long should ETF marketing videos typically be?

Optimal video length varies by content type and audience, with educational content performing best at 2-5 minutes for strategy explanations and 1-3 minutes for market commentary. Advisor-focused content can extend to 8-15 minutes for in-depth interviews or case studies, while social media content should remain under 60 seconds to maximize engagement and completion rates.

3. What budget should smaller ETF issuers allocate for video marketing?

Smaller ETF issuers typically allocate $50,000-$150,000 annually for video marketing, focusing on 6-12 high-quality videos per year rather than frequent lower-quality content. This budget should cover production costs (60%), distribution and promotion (25%), compliance review (10%), and analytics tools (5%) to ensure effective resource allocation and measurable results.

4. Can ETF issuers create video content in-house or should they hire external agencies?

ETF issuers can develop basic video capabilities in-house for routine market commentary and simple educational content, but complex productions and compliance-sensitive materials typically require specialized agencies. External partners bring regulatory expertise, production quality, and distribution knowledge that justify the additional cost for most institutional campaigns.

5. What types of ETF strategies work best for video marketing?

Complex or thematic ETF strategies benefit most from video marketing because they require education and explanation that text-based materials cannot effectively provide. Sector rotation strategies, alternative investment approaches, and rules-based methodologies particularly benefit from visual explanation of portfolio construction and risk management processes.

How-To

6. How should ETF issuers structure their video content approval process?

Effective approval processes involve legal review for regulatory compliance, portfolio manager approval for accuracy, marketing review for messaging consistency, and final compliance officer sign-off before publication. Build 2-3 weeks into production timelines for this review cycle, with clear escalation procedures for content that requires revision or additional documentation.

7. What equipment and software do ETF issuers need for basic video production?

Basic video production requires professional lighting equipment ($1,000-$3,000), quality microphones ($500-$1,500), 4K-capable cameras ($2,000-$5,000), and editing software like Adobe Premiere Pro ($20/month) or Final Cut Pro ($300 one-time). Include teleprompter capabilities ($500-$2,000) for consistent messaging delivery and professional presentation quality.

8. How can ETF issuers repurpose video content across multiple channels?

Extract audio for podcast distribution, create short clips for social media posts, develop blog content from video transcripts, design infographics from data presentations, and use key quotes for email marketing campaigns. One comprehensive video can generate 8-12 pieces of supporting content when properly repurposed across distribution channels.

9. What call-to-action strategies work best for ETF video content?

Effective CTAs focus on education rather than direct sales, such as "Download our complete strategy guide," "Register for our monthly market webinar," or "Schedule a portfolio consultation." Include contact information prominently, provide multiple engagement options, and track which CTAs generate qualified leads versus general inquiries.

10. How should ETF issuers handle negative comments or criticism on video content?

Develop clear social media response protocols that address legitimate concerns professionally while avoiding engagement with inflammatory comments. Designate specific team members for comment monitoring, establish response timeframes (within 24 hours for business days), and maintain documentation of all interactions for compliance purposes.

Comparison

11. Should ETF issuers focus on LinkedIn or YouTube for video distribution?

LinkedIn provides superior targeting for financial advisor audiences and professional engagement, while YouTube offers broader reach and better search functionality for evergreen educational content. Most ETF issuers benefit from a dual approach: LinkedIn for advisor-specific content and YouTube for general investment education that supports SEO strategies and brand awareness.

12. How does video marketing ROI compare to traditional ETF marketing methods?

Video marketing typically generates 2-3x higher engagement rates than email campaigns and 4-5x higher click-through rates than traditional display advertising. However, production costs are 3-4x higher than text-based content, making video most cost-effective for complex strategies that require education and explanation to drive advisor adoption.

13. What's more effective: live streaming or pre-recorded video content?

Pre-recorded content allows for better compliance review and higher production quality, while live streaming enables real-time market commentary and interactive Q&A sessions. Most ETF issuers use pre-recorded content for evergreen education and live streaming for timely market commentary during periods of volatility or significant market events.

14. Should video content target financial advisors or end investors directly?

Most ETF issuers achieve better results targeting financial advisors who influence investment decisions rather than end investors directly. Advisor-focused content generates higher-quality leads, shorter sales cycles, and larger average investments, though some issuers successfully use dual strategies with different content for each audience segment.

Troubleshooting

15. What should ETF issuers do if video content receives low engagement rates?

Analyze completion rates to identify whether content is too long, promotional, or complex for the target audience. Test shorter formats, increase educational value, improve thumbnails and titles, and consider different distribution channels. Low engagement often indicates misalignment between content and audience needs rather than production quality issues.

16. How can ETF issuers improve video content without significantly increasing budgets?

Focus on content strategy improvements rather than production upgrades: better audience research, more compelling topics, clearer messaging, and improved distribution timing. Simple changes like better lighting, improved audio quality, and professional editing can dramatically improve perceived quality without major budget increases.

17. What should ETF issuers do if compliance review significantly delays video publication?

Build longer review cycles into content calendars, develop template approval processes for routine content types, and maintain open communication between marketing and compliance teams. Consider creating evergreen content that doesn't require immediate publication and timely content with simplified compliance requirements.

18. How should ETF issuers handle technical issues during live streaming events?

Prepare backup streaming platforms, test all technology 24-48 hours before events, have technical support staff available during live sessions, and develop communication protocols for addressing issues with viewers. Always record live sessions as backup content and for later distribution to audiences who missed the live event.

Advanced

19. How can ETF issuers use video analytics to optimize content strategy?

Track completion rates by content section to identify optimal video length and structure, analyze audience retention patterns to improve pacing and messaging, monitor click-through rates to optimize calls-to-action, and correlate video engagement with downstream business metrics like meeting requests and AUM growth.

20. What advanced targeting strategies work best for ETF video advertising?

Use LinkedIn's professional targeting to reach financial advisors by firm size, client assets, and specialization areas. Implement retargeting campaigns for website visitors who viewed fund information but didn't convert. Create lookalike audiences based on existing high-value advisor relationships and use account-based marketing approaches for priority prospects.

21. How should ETF issuers integrate video content with their CRM and sales processes?

Tag prospects based on video consumption behavior, trigger automated email sequences for viewers who don't complete videos, score leads higher for engaged video viewers, and provide sales teams with viewer analytics to inform follow-up conversations. Integration requires technical setup but significantly improves lead qualification and conversion rates.

Compliance/Risk

22. What specific disclaimers must ETF video content include?

All video content must include investment risk disclosures, past performance disclaimers, and clear statements that the content is for informational purposes only. Include fund expense ratios when discussing costs, provide balanced risk-reward presentations, and ensure all performance claims include appropriate benchmarks and time periods as required by SEC regulations.

23. How long must ETF issuers maintain records of video content and supporting materials?

SEC regulations require ETF issuers to maintain all marketing communications, including video content, for at least three years with the first two years in an easily accessible location. Include all supporting documentation, approval records, distribution lists, and performance analytics in recordkeeping systems to ensure comprehensive compliance coverage.

24. What approval process should ETF issuers use for user-generated content or testimonials?

All user-generated content requires the same compliance review as company-produced materials, including verification of claims, appropriate disclaimers, and documentation of the customer relationship. Avoid testimonials that include performance claims or specific investment outcomes, and ensure all participants understand and consent to compliance requirements before publication.

Conclusion

Video marketing represents a powerful tool for ETF issuers seeking to build brand awareness, educate financial advisors, and drive AUM growth through engaging, compliant content that demonstrates investment expertise and market positioning. Success requires balancing educational value with regulatory compliance while maintaining production quality that reflects professional credibility and institutional expertise.

When evaluating video marketing strategies, ETF issuers should consider content alignment with target advisor needs, platform selection based on audience preferences, compliance review processes that prevent regulatory issues, and measurement frameworks that connect content performance to business outcomes. Effective campaigns prioritize education over promotion while building trust through consistent value delivery and professional presentation.

For ETF issuers looking to develop comprehensive video marketing strategies that drive advisor engagement and AUM growth through compliant, professional content, explore WOLF Financial's institutional marketing services.

References

1. Securities and Exchange Commission. "Exchange-Traded Funds." SEC.gov. https://www.sec.gov/investor/pubs/etf.htm
2. Financial Industry Regulatory Authority. "FINRA Rule 2210: Communications with the Public." FINRA.org. https://www.finra.org/rules-guidance/rulebooks/finra-rules/2210
3. Securities and Exchange Commission. "Investment Company Advertising: Final Rule." Federal Register, December 2020. https://www.sec.gov/rules/final/2020/33-10864.pdf
4. Investment Company Institute. "2023 Investment Company Fact Book." ICI.org, May 2023. https://www.ici.org/system/files/2023-05/2023_factbook.pdf
5. CFA Institute. "Standards of Practice Handbook." CFA Institute, 2021. https://www.cfainstitute.org/ethics-standards/codes/standards-practice-handbook
6. Morningstar. "Global Asset Flows Report Q4 2023." Morningstar Direct, January 2024. https://www.morningstar.com/lp/global-fund-flows
7. Federal Trade Commission. "Guides Concerning the Use of Endorsements and Testimonials in Advertising." FTC.gov. https://www.ftc.gov/legal-library/browse/16-cfr-part-255-guides-concerning-use-endorsements-testimonials-advertising
8. Employee Retirement Income Security Act of 1974. "ERISA Section 404." U.S. Department of Labor. https://www.dol.gov/agencies/ebsa/laws-and-regulations/laws/erisa

Important Disclaimers

Disclaimer: Educational information only. Not financial, legal, medical, or tax advice.

Risk Warnings: All investments carry risk, including loss of principal. Past performance is not indicative of future results.

Conflicts of Interest: This article may contain affiliate links; see our disclosures.

Publication Information: Published: AUTO_NOW · Last updated: AUTO_NOW

About the Author

Author: Gav Blaxberg, Founder, WOLF Financial
LinkedIn Profile